On North Williams, Stopping to Listen – And Finding the Way Forward

The BTA has long recognized the importance of the North Williams corridor for its popularity as a bicycle route, its bicycle oriented development, and the symbolism of designating a commercial district as a major city bikeway. When the North Williams Traffic Safety and Operations project kicked off in the spring of 2011, we initially supported a one-lane design to accommodate the ever growing number of bicycles found using the route during afternoon rush hour and improve safety for pedestrians trying to cross the street.

Our approach centered around what we thought were the best interests and safety of the community. But we quickly realized that this was not the right path forward. We weren’t listening to the issues. We hadn’t yet come to understand that opposition to the project went far beyond just the issues of transportation. So the BTA started to listen.