B’ Spokes: This is dedicated to the idiot Prius driver on Charles St who was yelling at me to get out of the road and that his Prius does more to save the environment then I will ever do.
To be clear my transportation carbon footprint is a big fat zero for 8,000 miles a year, while a typical Mazda CX-5 will put out 4 tons of CO2 each year.*
While that is better then (most?) other vehicles in “its class”, “its class” is the big problem. We need more emphasis on appropriate sized transportation that also includes motorcycles, scooters, bicycles and walking. What we don’t need is a push to get cars even bigger and less appropriate then what they need to be like crossovers and SUVs.
The Mazda ad is like calling yourself a vegetarian because you eat meat “only” twice a day. While that’s better then 3 times a day, it still is not a vegetarian or in the case of Mazda, hardly “Truffula Tree Friendly”.
It’s such a sham to associate such a powerful environmental message as “The Lorax” with a gasoline burning engine in a vehicle that is over sized.
See Street Films take as well as the offensive ad: http://www.streetfilms.org/wtf-the-lorax-certifies-mazda-as-certified-truffulla-tree-friendly/