Can good web content build the bike movement?

What if government agencies and advocacy groups spent a greater portion of their time and resources creating online content that connected with their constituents and members and then used that audience to support their work?

I’m excited to announce that, thanks to the forethought and effort of Portland Afoot‘s Michael Andersen, I’ll be joining a panel at the upcoming Oregon Active Transportation Summit (4/16-17 in Salem) that will try to address that question.

Here’s the official title and description of our session:

Content marketing: How an innovation from the private sector can shift modes and build culture

Digital media has made content marketing – using great content to retain and deepen a brand’s relationships with customers – one of the hottest developments in the world of corporate marketing. How can governments and advocates put this idea to work on behalf of the brand we all believe in: active transportation?