Learning from Tourism-Based Transit: An Orlando, Florida, Case Study

Orlando, Florida, is consistently the most-visited city in the United States with 48 million annual tourists. It should come as no surprise, then, that a major portion of the local economy is made up of service, hospitality, and theme-park-related jobs relying on national and international visitors. Despite the industry’s importance to the area, local infrastructure decisions often ignore both tourists and tourism employees.

Public transportation options currently exist, but are scarcely advertised and can be difficult to figure out, even for locals. Those who want a more cost-effective way of getting around, other than taxis, and who want more freedom than hotel shuttles can provide, are relegated to using the International Drive Trolley or taking the public bus service known as Lynx. While most citizens don’t see the immediate importance of fixed-transit, city officials should be more conscious of future trends in transportation.

Still, I always find it interesting that visitors and locals love taking the Airport People Mover and the Disney Monorail, even though they never use public transit in their everyday lives. Why are these systems so popular? Transportation engineers should take note of three important aspects: these systems are free, simple, and convenient.